Our Story, Their Story
CRICKET LEE, co–founder, former CEO of Fitlogic
I’ve been chunky my whole life, and started sewing my own clothes at age 10 because nothing in stores fit me. By 17, I had created my own collection. That early frustration taught me something women still face today - if the system isn’t made for you, you have to make your own. I’ve spent over 25 years pushing for something different, something that actually respects the way real women live in their bodies.
Today, I get to build it with my daughter. Watching her lead this new generation with her own voice and vision is one of the greatest joys of my life. And standing beside the women in our campaign—women who are strong, beautiful, and unapologetically themselves—I feel overwhelmed in the best way.
I feel like a proud mom in every sense of the word. Not just of her, but of this company, this work, and the women it’s meant for. This isn’t a brand. It’s a vision I’ve had my whole life. I spent my career creating and launching fashion products. The last 25 years have been about bringing this technology to life. And we’re just getting started.
NATASHA LEE, co–founder, creator of LittleBlackPant
I grew up thinking that if I looked the part, I’d feel the part. I worked as a model, chasing the image, but underneath it all, I was just trying to feel safe in my own skin. I didn’t realize how much of myself I was hiding just to become what the world told me I should be.
If I could speak to that girl now, I’d tell her there’s another way. One that doesn’t hurt. One built on love, not pressure. That’s why this exists: to remind other women they were never the problem.
Now, I choose to live in alignment. That doesn’t mean I have it all figured out. It means I give myself grace, stay grounded in my voice, and stand strong in my vision for change. Leadership has brought me closer to myself. It’s made me bolder, more honest, and more willing to say the thing out loud, even if my voice shakes, or even if someone doesn’t like it.
Turns out, I’m a lot stronger than I thought. And a lot louder, too. But the most powerful thing I’ve learned is what happens when other women begin to feel that in themselves. When a woman finally sees herself and feels safe in her body, you can feel it. It’s emotional. It’s electric. That’s the feeling I want to live in and help others find. That’s what this brand is to me. A return to truth, to self, and to the power we’ve had all along.
CAITLYN ELLIS, student
I'm a young psychology student who's got a passion for mental health. I feel like myself when I'm with friends and family. The jeans were a great way feel to feel confident and comfortable in my own skin.
NYKOL HARRIS, actor
I'm an actress, model and content creator who embraces every curve of my body. I love showing up confidently in clothes that fit me just right. Fit, to me, means I don't have to worry about my backside showing because of my waist-to-hip ratio and these jeans made me feel sexy, seen and supported.
PAM MUSGROVE, mom
Mother, daughter, wife! Vocalist, tennis player, card carrying Cherokee! I love wine, fast cars, shoes and CLOTHES! Most comfortable on the stage! My body is still a work in progress! Love my legs - especially in the my One Jeans that fit me!!
JESSICA MCKNIGHT, concierge
A shy but super goofy mom of four, I fill my home with laughter while quietly dreaming big. Juggling parenting with personal growth, I work hard every day to build a better future for my family. One Jean feels great and and very comfortable for my shape.
ALISHA SMITH, rancher
I am a nurse by trade but my heart called me to be a stay at home mom. I have a passion for animals. Ranching runs deep in my blood, it's who I am and I work hard daily on our little hobby ranch. I have always felt confident, beautiful, and powerful to be whatever I wanted to be. I feel that comes out in my style, never plain or bashful. The jeans gave me the sleek, upright fit I always looked for.
Photography by Nick Prendergast Hair & Makeup by Mary Guevara